The traditional Japanese family crest is often used to graphic design of material.They symbolize the natural animal and plants.
I expressed traditional flavors of Japan (soy flour, azuki beans, greentea, Japanese mugwort, brown sugar syrup) using colors. I used a Phoenix illustrated with a traditional Japanese family crest as the unified image of the brand. It included a wish that the customer “take care of your body, so that you may live a long life”.
They are used in the crest with a simple shape. Their shape has a meaning,a message is transmitted instantly to the people saw it. So crest is often used for design.